Know Your Objectives Before You Mail
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Phil Minix
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5. Increase your AOV with specials, bundles, multiple item discounts, cross sells, etc.
Creative Strategies
1. Maximize the use of space. Try to make room for more items so that every page has a better chance of being profitable. Even if pages are cut, try to hang on to as many products as possible by being efficient with every last square inch.
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