Know Your Housefile

Adding product category to the segmentation can help you answer this, or you simply can produce a report that shows how many of these buyers bought shoes. If it was a large number, you may want to just let them go. Ask these kinds of questions before expending effort on older customer groups.

If you still want to revive this group, develop an offer expressly targeted to them. Perhaps it’s a free shipping offer or a message on the cover that states “We Miss You!” Since it’s response you want from these customers, don’t set a dollar qualifier on the offer, or at least set something low such as $40 or $50 (their last AOV).