Understanding Postal: Biggest Rate Case Threat? Regulatory Changes

Although some mailers are smart enough to read the rules the USPS proposes as its regulatory implementation plan, many don’t. For some inexplicable reason, they leave attending such details to their printers or other service providers.

Unfortunately, printers and service providers are like the tail on a dog; they can wag, but they can’t make the dog move once its paws have been set on the ground. There is one set of regulations that should be giving some mailers the willies: the regulations the USPS has planned governing mailer addressing practices.