Strategy: The Art and Science of the Test
Know how to test — then just do it
Bucking the Minimum
I often see the minimum purchase to qualify for promotional offers set too high. Instead of encouraging people to order, order minimums can actually have the opposite effect. If your average order size is $65, that doesn’t mean 50 percent of the orders are more than $65 and 50 percent are below. The typical distribution of orders is really as follows:
- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett
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