Strategy: The Art and Science of the Test
Know how to test — then just do it
Stephen R. Lett is pesident of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He's the author of the Catalog Success-published book, “Strategic Catalog Marketing.” You can reach him at (302) 539-7257 or by e-mail at www.lettdirect.com.
- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett
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