Knocking on Digital Neighborhood Doors for the Holidays

Ask yourself the following questions when evaluating an IP address zone solution:

• Does it incorporate the use of reliable and accurate IP-to-ZIP code geo-location technology?
• Does it automatically score and categorize online traffic into user types and demographic segments?
• Does it secure full qualified audience coverage beyond the estimated 35 percent targeted by cookies?
• Does it use extensive data? Some solutions can tap upward of 400,000 unique home audience zones with more than 50 million demographic combinations.
• Does it maintain the highest standards of online privacy — i.e., is there application or usage of cookies or pixel tracking?
• Does it prohibit the communication of or access to personally identifiable information?
• Is the demographic data supplied through publicly available information from directories, voter rolls, home ownership, modeled retail transactions and government reporting?

With Wider Reach, Retailers Go From Naughty to Nice
With the ability to classify anonymous web visitors in real time, retailers can automatically provide personalized content and targeted promotions specific to digital neighborhoods nationwide based on user type and demographic profiles.