Knocking on Digital Neighborhood Doors for the Holidays

No Cookies for Santa This Year
This year, however, retailers can access new privacy-sensitive online marketing tools to target consumers within their digital neighborhoods. For example, there are cost-effective solutions that combine IP-to-ZIP code geo-location technology with demographic data that respect users’ privacy and don't rely on cookie-based targeting. In many instances, these technologies can be deployed in days, giving retailers ample time to add another tool to enhance the online shopping experience this holiday season.