Kick-start Your Opt-in E-mail Campaigns: Capture Customers’ Preferences

2. In your welcome messages and in all other follow-up communications, give customers the opporunity to update their profiles. Include a link to their profile page, for instance. Also, test putting individual profile questions at the end of your e-mail campaigns. These may prompt customers to “update/augment their profile information over time” notes Responsys.