4 Keys to Successful Retailer-Vendor Relationships
To be a successful retailer, you need to have strong, collaborative relationships with your vendors. In theory, forging and maintaining these relationships seems quite simple, especially considering retailers and vendors have the same end goals: to make customers happy and sell products profitably.
However, as all retailers and vendors have seen firsthand, maintaining successful working relationships can be much more challenging in practice. Like any relationship, you need to get to know each other to determine how you can best work together. To get new relationships started on the right foot, or to get back on track with existing relationships, I recommend using the following strategies to help strengthen your partnerships with your vendors:
