Editor's Note: Key Retail Trends From eTail West

Other trends that the keynote panel addressed that retailers should be aware of going forward include the following:

• the growing number of companies offering personalized, custom merchandise on-demand;
• an increased emphasis on behavioral commerce, the practice of giving different consumers different offers based on their shopping personality and buying behaviors;
• a continued emphasis on creating a first-class mobile experience for consumers, whether they’re shopping via a mobile app, website or tablet; and
• the growth of new social media channels like Pinterest, which is already delivering high-quality traffic to retailers.

Trends From Our Readers, Leading Female Retail Execs
This Editor’s Note doesn’t contain all the retail trends discussed in this issue, however. Check out our Annual Trends Survey, which focused on cross-channel marketing and promotional integration. Our readers, who were polled for the survey in January, revealed that traditional marketing channels such as email and search are continuing to deliver solid results for them, while social media, affiliate and video marketing will be seeing an increased share of their marketing spend in 2012.