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e eTail%20West%20conference <%2Fa>in%20sunny%20Palm%20Desert,%20Calif.,%20and%20I’m%20dizzy%20with%20excitement%20over%20all%20of%20the%20new%20and%20fun%20things%20I’m%20hearing%20about%20in%20the%20cross-channel%20retail%20industry%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fkey-retail-trends-from-etail-west%2F" target="_blank" class="email" data-post-id="5364" type="icon_link">
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Technology and Big Data: As more business is transacted by consumers via multiple channels, more retail marketers are focusing their attention on data and the technologies to analyze it. “With so much business happening on the web, on mobile devices, on tablets, offline and online, the sheer amount of data available to marketers is vast,” said Ajay Agarwal, managing director of Bain Capital Ventures, who also spoke on the same keynote panel with Settle.
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- People:
- Ajay Agarwal
- Dana Settle
- Places:
- Palm Desert
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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