Editor's Note: Key Retail Trends From eTail West

Settle, who was speaking on a keynote panel discussion about emerging and current customer retail trends, said that while it’s easy for big brands to have an online presence, it’s not easy for them to sustain their growth.

“Anyone can easily go online today, so when we look at a company before deciding if we should fund it, we make sure it has the relationships in and an understanding of its target market in a way way that nobody else does. Finding those companies is the mystery, science and art of venture investing.”