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Direct-selling expenses (e.g., catalog design, production, printing, paper, bind-in order form, postage, lists, merge/purge) comprise a significant line-item grouping on your income statement. For a consumer catalog company, this ratio typically ranges from 25 percent to 30 percent of net sales. For a business-to-business (b-to-b) cataloger, it ranges from 15 percent to 20 percent.
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- Companies:
- Lett Direct Inc.
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