Key Ratios of a Successful Catalog Company

Key metrics to calculate and watch include service levels (e.g., how long customers wait in your contact center’s queue), response levels (e.g., response rates to catalog or e-mail marketing campaigns) and specific costs (e.g., cost of goods). Metrics are the main influences in the success of your business, and all are essential. This month, I’ll discuss key ratio guidelines that will help you to maximize profitability.