Key Ratios of a Successful Catalog Company

Test an order form that’s printed as a page in the book versus a bound separate form.

Pre-tax profit/EBIT for most catalogers is 5-percent to 10-percent (measured as a percentage of net sales). Since this is the final measure of a successful business, it’s the common goal (regardless of market) that ultimately is the measure of how well all of your other metrics have played out.