Key Ratios of a Successful Catalog Company

Analyze what’s being returned and why. To reach your return-rate goals, address the high-volume, high-return-rate items first. If there’s a top-selling item that’s returning at a high level, have the supplier fix what’s causing the returns. Or be more accurate in your creative for the item, so the customer knows exactly what to expect when the package arrives. Also, try to reduce order-processing errors by conducting random checks on orders and measuring the accuracy of the pickers, packers and other key personnel.