Key Performance Indicators: 10 to Track.

Another tip: Compare “like” months. For example, how many 12-month buyers do you have on the file at the end of any given month compared with the same month the previous year? June 2005 should be compared to June 2004. You also should establish a 12-month-buyer count goal for the current year. This goal should tie in with your order/revenue goal. A typical report for tracking 12-month-buyer counts can be found in the chart “Housefile Update Comparison.”