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Let’s look at some KPIs common to catalog businesses. I’ll suggest ways to track them so you know if you’re on target or if you must take corrective action. For purposes of this article, I’ll assume you have an annual budget in place and you want to identify ways to measure and track against predetermined objectives. You’ll want to track these KPIs against budget and against the previous year. Please note, however, that tracking against your annual budget often is more important than comparing to last year’s results, because the budget defines where you must be to meet financial objectives.
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