Key Performance Indicators: 10 to Track.

Conclusion

The 10 KPIs I’ve selected are for example only. Select the ones critical to your particular business, goals and objectives. Don’t try to pick too many, and be sure the KPIs you select can be measured.

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis since 1995. He can be reached at (302) 537-0375 or by e-mail via his Web site: www.lettdirect.com.