Industry Eye: Key Multichannel Execs Join Catalog Success Editorial Board

Penella notes that the new postal rates expected to come into effect this year “are forcing us to be cautious, but we expect our business to continue to grow next year through increased prospecting efforts.”

Headsets.com is less fazed by the forthcoming postage increase. “Although we all complain about postal rates going up again,” Faith says, “it makes little difference to most of our mail plans. For most of us, it’ll be a cost annoyance rather than prevention to mailing.”