Key Legal Issues for Online Retailers to Be Aware of

The most significant new legal issues created by online retailing relate to consumer privacy and data security in light of the volume of personally identifiable data (i.e., data that can identify a person or a mobile device) collected in such transactions. This data is often shared with third parties delivering content, display ads or performing data analyses in connection with online transactions. Privacy issues are magnified by the widespread use of mobile devices and mobile apps, which store and use personal data in more complex ways than internet browser software, and consequently may pose a greater security risk.