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Ralf Gladis
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Card payments are usually restricted to domestic settlements in local currency. Therefore, U.S. merchants that wish to sell their products and services to Brazilian consumers should also offer local payment methods in order to include the 64 percent of prospects that don't own a cross-border enabled credit card. Otherwise, they risk a large fall-out rate for transactions that cannot be processed. Some popular local purchasing cards include AURA, Elo and Hipercard.
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- Places:
- Brazil
- Latin America
- US
Ralf Gladis
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Ralf Gladis is the co-founder and CEO of Computop, Inc., a global payment service provider.
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