Key Considerations for Expanding E-Commerce Into Brazil: Payments, Fraud and Taxation

Brazilian e-commerce is growing at a rapid pace. In 2011, online sales reached a volume of $11 billion, which was up 26 percent from the previous year, and in 2012, Brazilian online merchants generated $17 billion in revenue. According to some projections, the Brazilian e-commerce market will be worth $29 billion by the end of 2017, and Brazil should continue to lead growth in Latin America. Given the promise it holds, how can retailers break into this market and be successful selling online?