Keeping Creative Alive for Continuity Offers

But today's jaded consumer needs a little more persuading. It's likely that IMP's business has been feeling the impact of the Internet; its cards may not be perceived as valuable when consumers can get the same information for free on the Web. To stay competitive, IMP has not only been testing envelope mailings against its signature card packs, but also re-vamping its product lines to include CDs. Customers still get the card series, but the CDs enhance the information by making the delivery interactive, quick and targeted.