Keeping Creative Alive for Continuity Offers

Upping the Level of Involvement

Time-Life and International Masters Publishers (IMP) have been big on involvement devices in their continuity offers from the beginning. Both companies added interactive creative elements, like response stickers or scratch-off game pieces, to their mailings. In fact, IMP's entire mailing for its card series, including a pack of 12 sample cards, index cards, etc., wrapped in cellophane, could be considered an interactive device itself.