Keeping Creative Alive for Continuity Offers

The current six-year control softens up even more with an offer of five books for $1 altogether, plus a premium for response. The new copy platform doesn't softshoe around the subject of commitment; prospects are told upfront that they will need to buy four books in two years to fulfill their membership requirement. However, the benefits of being a member increase, too. Now members get a free book with every six regular purchases.