Keeping Creative Alive for Continuity Offers
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But Gevalia Kaffe doesn't let that detail slow it down. Its updated version of its long-term control that offers a free coffeemaker as the premium for accepting shipments of coffee relies heavily on choice. Prospects can place stickers on the reply form to indicate their choice of color for their free coffeemaker and their choice of 17 different coffee blends for their trial shipment. They can also choose to give the stickers to their kids to play with and respond by phone or the Web.
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- Companies:
- Gevalia
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Hallie Mummert
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