Keep Uncle Sam at Bay

Price Comparisons. If you make claims that compare your prices to other marketers’ prices or manufacturers’ suggested prices, you must know that substantial sales have indeed been made at those prices in the same trade area.

Words to Avoid. “Free,” “bonus” or similar words for something that’s always included when you sell that product. For example, if you offer a free item with the purchase of another item, but you never intend to offer either item for sale without the other, then you can’t represent this as a free offer.