Keep Uncle Sam at Bay

FTC’s Pricing Guidelines

Sale Prices. If you show a sale price for an item (which includes showing a price, slashing it and showing another price—even if you don’t use the word “sale”), you must have previously sold the item at the original price. You can’t offer something “on sale” that you’ve never actually sold at a higher price. Although not spelled out in the guideline, the rule of thumb is that the product should be offered for sale at the regular price for 30 days before it can be marked down.