Contributions to Profit: Plan for 2007, Part III
4. Blast it out. Another great place to stimulate future business is via e-mail. Try adding an offer to your order confirmation e-mails.
I recently purchased some software for my computer and got three separate receipt, shipping and delivery confirmation e-mails. A great opportunity to present a cross-sell offer was missed by providing only this confirmation information. They easily could have put a complimentary product offer in these e-mails. That same company has a music download division that always offers me three cross-sell choices—based on my purchase behavior—with my e-mail receipt. Maybe the software and the music division should compare notes.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
