Staying One Step Ahead
Karen Scott started One Step Ahead to help moms find the best baby products
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Favorite catalogs: Frontgate, Bloomingdale’s and Solutions.
Key to cataloging success: Make sure your offer is unique. Says Scott, “Anyone with a ‘me-too’ offering is likely to fail.”
Primary characteristics: “I try to be honest and direct,” Scott says. Having cut her teeth as a marketing manager in the highly structured corporate culture at Kraft Foods, Scott says she now prefers to skip the politicking and work with a team spirit. “I also think I’m optimistic and pragmatic, always trying to look for the simplest and most direct solution to any problem.”
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- One Step Ahead
Alicia Orr Suman
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