Staying One Step Ahead

Why she started a catalog: When Karen Scott was expecting her second child, she spent a day sorting through her first child’s baby things to see what to keep and what to give away. She realized how many of those old baby products she didn’t want. Scott had an epiphany of sorts: Maybe moms like her needed someone to do the comparative shopping for them so they wouldn’t end up with useless items. Self-guided market research directed her to other new moms and confirmed her hunch that this was a business opportunity.