Profile of Success: All Eyes on the Road

WHAT'S THE BIGGEST CHALLENGE AFFECTING HIM AND OTHER CATALOGERS TODAY: “Terminal sameness.” All of the catalogs Bauschinger receives today are the same, he laments, with the same products. To prevent his books from being infected with this malady, Bauschinger travels the world in search of unique products. “Every catalog has new products in it,” he notes. “I spend a good third of the year looking for new products.”