Profile of Success: All Eyes on the Road
Justus Bauschinger maintains a sharp eye for unique products worldwide

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Joe Keenan
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By dealing in two distinctly niche markets — toy cars and sporting optics — mailing catalogs has allowed Bauschinger to get his products in front of his target audiences. “In any given area, you only have a limited demographic that might be interested in what you do,” he explains. “So brick-and-mortar seemed like the wrong thing for a niche business. Here I have my choice.”
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