Just When You Thought You Knew It All About E-commerce …

Hardly a convincing argument, but in reality, there’s always a payoff of some kind. Build an interesting blog and they will come. But will they buy anything when they do come? Consider this example:

Do you sell plus-size garments for women? Start a blog on weight-loss or other issues of interest to overweight women. Take the approach of the Charming Shoppes-owned LaneBryant.com, which has a rather neat Web feature called “Speaking Woman to Woman.” (I found very little aside from basic product selling on the former Lane Bryant, now called Woman Within, that’s owned by Redcats.)