Just When You Thought You Knew It All About E-commerce …

Of course, it’s way more than that. But if you’re a catalog marketer by trade and have a clear understanding of those two key roles that the online world serves for you, you have a handle on it.

So we’re all experts and we all get it, right? A-ha, wrong! Just when it seemed so simple and easy that even a caveman could do it (don’t sue me Geico), the whole Web 2.0 concept rolled in. So guess what, the next 10 or so years, you’ll have a whole new regimen of on-the-job training. Although search, e-mail marketing, affiliate marketing, blogging, RSS, social networking, etc., are hardly new concepts, their roles are just now taking shape for catalogers.