Just When You Thought You Knew It All About E-commerce …

Like trying to get to the customer service counter in the back of a store, customers who regularly read her blog need to pass by Lane Bryant’s merchandise when they go to read Bern’s blogs. Certainly, there’s a portion of them who buy something along the way.

When it comes to entertainment value and customer interaction on a Web site, check out Alloy. There’s so much for the teen girls this cataloger/multichannel marketer targets to do on the site, and, of course, plenty of cute clothes to be bought.