Check it Out: Just Say Buy …

The potential of voice-enabled commerce is intriguing to me. There are scenarios I can envision where being able to talk your way through a shopping experience would be ideal — e.g., when driving, usage by those who are visually impaired. But is it practical enough for widespread adoption by retailers? I guess the answer to that question, as with most every question, comes down to cost. Is there enough demand for this technology to justify the expense for retailers? My guess is no … at least for now. My hesitation comes from the continued growth of mobile commerce and what that means for retailers. In the end, consumers' voices will be heard one way or another.