Journey’s Catalog: Keepin’ It Real

Moore says that the catalog’s energy and enthusiasm make it unique. “It’s carried off in our stores, and we wanted to capture that in a print vehicle in a real way. We were concerned that if we hired models, it would look staged. That’s why we decided to use real people for the creative. It gives a different look and feel.” Journeys’ logo (above right) also reflects the going-in-all-directions chaos of youth.