Journey’s Catalog: Keepin’ It Real

The Look

This is not your run-of-the-mill shoe catalog. White space is almost non-existent, and pages are packed to the point of overflowing with images of products and the customers who use them.

According to Mary Field, Journeys’ account executive at Lorél, the catalog’s design is meant to fit with what its customers see at the movies and on TV. “We look at their influences and try to shoehorn all the information and styles into the page,” says Field. “But, we didn’t want to walk away from the things deemed successful in traditional catalogs. We wanted to break rules, but not at the risk of not selling shoes.”