Journey’s Catalog: Keepin’ It Real

Bret Moore, vice president of marketing and e-commerce for Journeys, describes a photo shoot: “You can’t really plan it. It’s all ad lib and off-the-cuff. You’re at the mercy of your environment in these situations, and you have to put faith in your creative team to pull it off. We’re there for the ambiance and environment, a place where we can pick a person off the street who is already wearing the type of apparel or has the look we want captured. We don’t have to do hair or makeup; we just put shoes on them, and we’re set.”