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Carliss Million, creative director at Catalogs by Lorél, Journeys’ design agency, describes how they arrived at their format: “We really looked into our demographic, how our market responds to sales pitches. [Buyers] want things that are real, true. They don’t want to be talked down to or sold to. Authenticity is important.”
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- Catalogs by Lorél
Jason Van Steenburgh
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