Journey’s Catalog: Keepin’ It Real

Viewers seem to have great interest in seeing real people in front of the lens. And one company has taken that ball and run with it into the catalog space.

Officials at Journeys, a retail chain with more than 400 locations, launched their catalog during the 2000 holiday season with a reality-based design format. The catalog markets shoes to youths—from skate-boarders to club kids, preppies to punks.