Journey’s Catalog: Keepin’ It Real

Moore reveals that in the half-year it’s been mailing, the catalog has exceeded the company’s sales forecast. The average order is $90. The catalog is printed by Quebecor World, Elk Grove, IL, on Meade Vision Velvet 50 matte stock.

An aura of authenticity may be the key to selling to youths in the 21st century. What better way to achieve that aura than to have real people, off the street, modeling your merchandise? Indeed, this cataloger enjoys a combination of real people as models and a savvy design team that can stretch the boundaries.