Journey’s Catalog: Keepin’ It Real

What’s Hot

In addition to modeling for the catalog, to the surprise of no one, many teens freely provide consulting services. Million says, “We don’t have to know what’s hot. Our customers tell us. We keep a finger on the pulse of these kids and what they want, footwear-wise.”

That said, Journeys’ buyers still do research throughout North America and Europe. “If there’s a hot product, there’s a 95-percent chance we’re already carrying it in our stores,” he says.