Journey’s Catalog: Keepin’ It Real

The copy inside last winter’s inaugural issue develops the attitude for both the magazine and the individual brands:

Talk is cheap. And anyway, who’s listening. It’s your life. It’s your look. It’s your feet. So somebody’s gonna tell you what to put ‘em in? Right. Not our job. We’re just here with the coolest shoes on the planet. You got an attitude? We got no problem with that. We do got your shoes, though. ... Look you didn’t come by this attitude easy. Stand by it.