Journey’s Catalog: Keepin’ It Real

The Attitude

The catalog’s feel is swaggering and cutting-edge. The motto says it all: “Attitude you can wear.”

According to Moore, the idea is to make customers comfortable. The informal copy reads as if it’s still floating in a bubble next to the customer’s mouth. The company’s store locations play the same music videos customers see on MTV. “Music is a big part of their culture,” says Moore.