Jewelry Brand Ritani Appoints New CEO

Ritani, a designer and manufacturer of engagement rings and fine jewelry with a vertically integrated, omnichannel sales model, last week announced the hiring of Deborah Fine as its chief executive officer. Fine comes to Ritani with two decades of experience leading lifestyle businesses to record growth and profit through all stages of the enterprise life cycle. She begins immediately and will split her time between Ritani’s Seattle and New York operation centers.

Fine’s diverse career includes positions within consumer retail, fashion and beauty, lifestyle, and media. She was previously the CEO of Direct Brands, the largest member-based retailer of media products in the U.S., president of iVillage, an NBC Universal company that was the first and largest media company dedicated to women online, CEO of Victoria’s Secret PINK, founder and president of Avon Mark Cosmetics, vice president and publisher of Glamour, and publisher of Brides, driving them to become Conde Nast’s most profitable and largest unit volume publications.

“I’m excited to join Ritani and lead the business in its next stage of development,” Fine said. “Ritani was the first to launch a true ‘Clicks and Bricks’ model in the category, and this fresh approach to engagement ring and jewelry shopping has resonated positively with customers, helping over 10,000 couples a year globally say ‘I do.’ Ritani’s legacy of craftsmanship, business model innovation, and the ability for consumers to design their own merchandise are strong pillars for growth."