Jenson USA: At the Crossroads

But even at these early stages, Cachat says he sees ROI potential. “The marketing side is definitely going to benefit,” he notes. “We were really limited in what we could do from an analytical viewpoint before,” he says.

The cataloger looks forward to using the CommercialWare system to do things such as tracking marketing and item pricing, square-inch analysis — “the finetuning you need to achieve better results,” says Cachat. “We’ll finally be able to analyze results on a product-by-product basis.”