Jenson USA: At the Crossroads

Jenson USA, a cataloger of premium mountain biking accessories, reached a critical juncture in 2001.

Founded a decade ago by President and CEO Mike Cachat, a competitive racer who spent his off hours tuning his bikes and those of his friends, the company grew quickly.

Recalls Cachat, “We soon realized our slow catalog software couldn’t handle the large volume of data we were generating.”